The Dubai Fountain adds K-POP melody to its playlist

‘Power’ by Korean Supergroup EXO joins The Dubai Fountain’s Repertoire of Renowned Melodies

                              
EXO bandmembers at the premiere launch of their song 'Power' at The Dubai Fountain


Dubai Fountain is the tallest and largest choreographed fountain in the world.  On 16th January’ 2018, it premiered its first K-Pop song in the elite presence of seven members of the EXO group. The hit song ‘Power’ from Korean supergroup EXO was introduced to audiences as part of a spectacular dancing performance at 5:30pm.


EXO members meet media at Hotel Armani


Immaculately dressed in matching black suits, the charming EXO band members made it to Dubai Fountain to celebrate the launch of their song ‘Power’ for the first time. Thousands of cheerful fans surrounded The Dubai Fountain to witness the song as the band members watched the performance from the terrace of Hotel Armani. This was preceded by a press junket at the Armani Hotel in Burj Khalifa, where they promised to return for an EXO concert soon. The polite and welcoming band members recollected their most memorable moment in town, which was to be greeted by a group of fans at the airport. “Despite it being our first time in Dubai, seeing the number of fans who came to greet us makes us want to come here again,” said Chen, one of the EXO members.



                                           



EXO bandmembers enjoy The Dubai Fountain display to the tunes of their song 'Power'


Describing their feelings on seeing the show for the first time, EXO commented: “We are delighted to introduce global audiences to our song ‘Power’ at this world-famous site. It is a true honour for our song to have been chosen as the first ever K-Pop to be played by The Dubai Fountain; not only is ‘Power’ a dynamic song, but the lyrics describe how music can make people stronger by uniting us all. This ties in with the very essence of The Dubai Fountain itself, a place where visitors from all around the world gather together in one spot to enjoy the truly spectacular fountain show.  Watching The Dubai Fountain dance to ‘Power’ was a truly magnificent experience for us. We would advise everyone to visit this amazing attraction while they are in Dubai.”

                                         
K-Pop boyband EXO made its debut in 2012 and has enjoyed phenomenal success both in Korea and across the region ever since. The song ‘Power’ is EXO’s newest hit; it was released in September 2017 to great success, and has topped the charts in various K-Pop markets. ‘Power’ will now stay in rotation, as the first K-Pop song to ever be included as part of The Dubai Fountain’s world-renowned repertoire.

EXO bandmembers at a press conference in Hotel Armani, Downtown Dubai


Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “We are dedicated to bringing world-class entertainment to visitors of Dubai. We are also committed to continually innovating and are extremely excited about the addition of ‘Power’ to The Dubai Fountain’s repertoire. We hope to continue to offer visitors to Dubai a truly memorable experience through spectacular performances set to world-famous music, and we are pleased to be able to provide our Korean visitors with a unique rendition of one of their country’s most popular songs. The addition of K-Pop’s Power adds to the repertoire of The Dubai Fountain’s musical selection with the vibrant beats of the song set to appeal to a large cross-section of people.”


Widely recognised as one of the most impressive musical fountains of the world, artistically interwoven with music, lasers and light, The Dubai Fountain is one of the world’s ‘must-see’ attractions. It has a rich, dynamic collection of performances encompassing many musical traditions, each one being uniquely expressive in its interpretation.

Some Facts about EXO group-

  •   ‘Power’ by EXO group is the first Korean song to be added to Dubai Fountain’s playlist.
  •  The elaborate music video for the track released in September, racked up nearly 40 million views.
  •  EXO is the first K-pop group to sell more than one million physical copies with each album, which earned them the title of quadruple million seller.
  • EXO is the best-selling Korean artist in 12 years and have won more than 100 Korean music awards.
  • Exo were listed in The Guinness World Records - 2018 Edition for winning the most number of grand prizes at the Mnet Asia Music Awards.
  • EXO, who formed in 2011, released their latest album ‘The ‘War: The Power of Music’ last year.
  • EXO is tentatively set to release their first full-length Japanese album, Countdown, later this month.

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