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COCA-COLA ARENA LAUNCHES ‘BE LIVE IN DUBAI’ TO SHOWCASE DUBAI’S COMMUNITY TALENT

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Coca-Cola Arena has launched a city-wide campaign calling on Dubai residents to showcase their talents whilst staying at home. Be Live In Dubai  will run on Coca-Cola Arena’s Instagram and Facebook accounts throughout the month of April in a bid to showcase a range of talents across Dubai’s community whilst also calling for performers to say why they believe in Dubai.  Performers of any ability are asked to film themselves at their homes performing a song, playing an instrument or another talent across dance, comedy and sport and upload their video to Instagram using @cocacolaarena and the hashtag #BeLiveInDubai. Coca-Cola Arena will then showcase the very best performances throughout the week at 5pm each weekday. The initiative is designed to keep live entertainment at the forefront in this difficult time for so many whilst also providing a platform for local talent to showcase their own abilities, no matter how good or bad direct from the comfort o